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Prizes

Australia's Greatest Scratch & Win
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Client: Ogilvy Action

Brand: BP

Challenge: Procure over $1million in prizes to deliver an aspirational and engaging prize pool.

Prize Brokers: 

  • Engaged 13 different prize partners

  • Delivered significant cost savings through fixed fee insurance and commercial discounts

  • Managed winner validation and support for over 20,000 winning scratch cards

  • Coordinated prize fulfillment and delivery

KFC - Drive Thru Surprises
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Client: Ogilvy Action

Brand: KFC

Challenge: Deliver a diverse range of prizes to every state in Australia.

Prize Brokers: 

  • Engaged over 20 prize partners

  • Provided new prize concepts weekly with average quote to delivery timeline of 7 days to surprise special KFC Customers

  • Negotiated a partnership with Spartan to deliver over $5000 worth of cricket gear at below cost for the Alice Springs Women's Cricket Association

  • Check out the videos here

Hyundai - Ultimate Year of Sport
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Client: Innocean

Brand: Hyundai

Challenge: Deliver an incredible prize to strengthen Hyundai's alignment with sport.

Prize Brokers: 

  • Developed a prize concept that allowed Hyundai to promote their sponsored properties and strengthen their sporting alignment

  • Gave one lucky winner the opportunity to attend any 3 sporting events in Australia with VIP seats

  • Also provided flights, accommodation and spending money

  • Delivered the prize for a fixed price to give budget certainty 

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